Stop Posting and Hoping.
Start posting on purpose.
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The complete content system for busy female founders who are done guessing โ 75 days of planned content, 34 word-for-word reel scripts, and a strategy you can actually keep up with. Built by someone who ran a nine-year brand doing every post, every shoot, every caption herself.
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Real. Relatable. Repeatable.
You're not lazy. You're not bad at this.
You just don't have a system.
Here's what most founders are doing: opening the app at 9pm, scrolling for inspiration, panic-posting something vaguely on-brand, then refreshing Insights for three days. That's not a content strategy, e hoa. That's a coping mechanism.
You sit down to post and have no idea what to say โ so you say nothing, and another week disappears.
You've saved 400 reels for "inspo" and used exactly none of them.
You set the phone up to film, freeze, delete the take, and tell yourself you'll do it tomorrow.
You post consistently for two weeks, get no traction, and quietly give up โ then start again a month later from scratch.
You're watching women with half your experience book out, and you can't work out what they know that you don't.
Here's what they know: every single post has one job. Grow, nurture, or convert. When every post has a job, your feed stops being noise and starts being a system. That's where results live โ and that's exactly what this toolkit hands you.
Introducing
The Busy Founder's Content ToolkitNot another course you'll never finish. A complete, done-with-you content system โ the strategy, the 75-day plan, the scripts, the templates, the tracker. You bring your business. It brings everything else.
Plan it
A 75-day content plan generated for your business โ every post mapped to a goal, a pillar and a format. No more blank-page Sundays.
Film it
34 word-for-word talking-head reel scripts, batched so you can shoot a fortnight of content in one afternoon. Read them straight off the screen.
Grow it
A performance tracker that tells you what to double down on and what to bin โ so every post you make gets stronger than the last.
What's Inside
Five modules. Zero fluff. Every lesson ends with something done โ not something to "think about later."
Foundations
Before you start planning, shooting, or creating, you need your brand and mindset foundations locked in. These are the details that make your content look consistent, polished, and instantly recognisable โ the reason someone can scroll past your post and know it's yours before they read a word.
Strategy Made Simple
Content without a strategy is just noise. To create content that builds trust and makes sales, you need a plan that's simple, clear, and actually sustainable. This is where the GROW / NURTURE / CONVERT framework clicks into place and posting stops feeling random.
Let's Create
Generate your 75-day repeatable plan. Now that your plan is set, it's time to bring it to life. This is where you create, edit, and publish content that looks professional, feels on-brand, and drives action โ filmed on the phone in your pocket, edited in apps you already have.
Measure, Tweak, Repeat
Your content strategy isn't "set and forget." To keep growing, you'll regularly review what's working, ditch what's not, and make smart adjustments based on real data โ including the one metric that matters most to the algorithm right now, and how to move it.
Bonuses
Everything you need to make this easier. AI prompts ready to copy and paste, plug-and-play Canva templates, and how-to videos so you're never stuck wondering what to do next. This is the module that turns "I know what to do" into "it's already done."
34 talking-head reel scripts.
Written for you. Word for word.
This is the bit that breaks the freeze. You don't have to think of something clever, remember it, and perform it โ you open the script, read it off the screen, and film. Every script follows the same five-beat structure that makes a reel land: Hook โ Struggle โ Shift โ Lesson โ Invitation.
How you drop these straight into Instagram Edits
Open the Scripts tab, pick your day, and prop your phone up. The script sits on your laptop screen at eye level โ that's your teleprompter sorted, free.
Film in Edits. Read the hook first and hard โ don't warm up, don't preamble. One take per beat if you need it, then film the whole thing through once.
Hit auto-captions in Edits, then paste the on-screen text lines from the same row into the text tool. They're already timed to the five beats.
Trim the dead air off the top, add your track, export. Caption and hashtags come straight from the plan. Post. Next.
Real talk: the women who look natural on camera aren't braver than you. They've just filmed the bad takes you're avoiding. These scripts mean the bad takes get shorter โ and there are fewer of them.
Here's what actually lands in your inbox
No vague promises. This is the real thing โ the Kajabi portal, the workbook, the plan. Open it on your laptop, follow it on your phone.
The course portal
25 lessons across 5 modules, ticked off as you go. Watch on the laptop, film on the phone โ the two screens work together.
Film it, then edit it
Walkthroughs for shooting and editing in CapCut and Instagram Edits โ recorded over my actual screen, not a stock demo.
The workbook & prompts
Fill-in-the-blank pages, the "full month in minutes" AI prompt, and sample calendars you can copy straight across.
Grow ยท Nurture ยท Convert
The framework that gives every post a job โ mapped across your whole 75 days so the balance is right without you counting.
You already have the phone.
You just needed the plan.
Everything you're getting
This isn't a PDF and a pep talk. Here's the whole thing, priced honestly against what each piece costs to buy on its own.
| What's included | Value |
|---|---|
|
The Full Toolkit Course โ 4 Core Modules
Foundations, Strategy Made Simple, Let's Create, and Measure Tweak Repeat. Video lessons, speaker notes and a workbook page for every single lesson.
| $497 |
|
The 75-Day Content Plan โ 9-Tab Workbook
Every day mapped: content pillar, goal, format, topic, hook and caption direction. Colour-coded by GROW / NURTURE / CONVERT so your balance is right without you doing the maths.
| $397 |
|
34 Talking-Head Reel Scripts
Word-for-word, Hook โ Struggle โ Shift โ Lesson โ Invitation, with matching on-screen text and estimated run times. Read them straight off the screen.
| $347 |
|
The Batch Planner
Group your scripts by outfit, location and light so you shoot a fortnight of content back-to-back in one afternoon โ instead of bleeding one reel a day out of yourself.
| $147 |
|
The Performance Tracker
A live dashboard that shows you which pillar and which format is actually pulling โ so you stop guessing and start repeating what works.
| $197 |
|
Pillar & Format Clarity Workbook
The exercise that ends "what do I even post about?" permanently. Your pillars, your formats, your voice โ locked.
| $147 |
|
The Hook Swipe File
A running library of scroll-stopping hooks you can adapt to any topic in about forty seconds. You'll raid this for years.
| $97 |
|
Copy-Paste AI Prompt Library
Prompts that already know your business context โ captions, hooks, carousels, month-ahead planning. Paste and go.
| $147 |
|
Plug-and-Play Canva Templates
Carousels, quote cards and covers built to the same standard I hand paying brand clients. Swap the text, keep the polish.
| $197 |
|
Canva Export Tab + Walkthrough Videos
Your 75-day plan formatted to drop straight into Canva, plus how-to videos for every tool so you're never stuck.
| $97 |
|
Total real value
| $2,270 |
Is this you?
This is built for you ifโฆ
- You're a busy founder and content is the thing that keeps slipping to the bottom of the list.
- You know you should be on camera and you keep not doing it.
- You're posting, but it's random โ and deep down you know that's why it's not working.
- You want a plan you can follow on a Tuesday when the kids are feral and you've got 40 minutes.
- You'd rather be handed the words than stare at a blank caption box.
- You're ready to be brave on camera and just need something to hold onto while you do it.
Give this a miss ifโฆ
- You want overnight virality with no effort. Not what this is.
- You've already got a content system that's working and you love it.
- You want someone to do it all for you โ that's my Strategy Intensive, not this.
- You won't open it. Honestly. This works if you work it.
Kia ora, I'm Jaz.
Nice to meet you.I spent nine years running KIK Clothing across New Zealand and Australia. Every photo, every caption, every website page, every launch โ that was me. No team, no agency, no content manager. Just me, a camera and a plan I had to build myself because nobody handed me one.
I learned the hard way that talent isn't the bottleneck. Consistency is. And consistency isn't a personality trait โ it's a system. When I closed KIK in 2024 and started Elevate with Jaz, I built the system I wish someone had given me in year one.
Now I'm on a farm in Kuaotunu on the Coromandel with two kids, a Sony A7R5 and a barn studio โ helping wฤhine toa across NZ and Australia stop shouting into the void and start showing up with confidence.
This toolkit is that system. Nothing theoretical. Everything in it is what I actually do.
Questions, answered
I'm not techy. Is this going to be over my head?
No. If you can open a spreadsheet and use your phone camera, you're sorted. Every tool has a walkthrough video, and the plan tells you exactly what to do on each day. No jargon, no gatekeeping.
How much time does this actually take?
Set-up is one focused afternoon. After that you're looking at one batch filming session a fortnight and about 15 minutes a day to post and engage. That's the whole point โ it's built for founders who don't have spare hours.
I hate being on camera. Will I have to be?
You'll want to be, and the scripts are why. Reading words off a screen is a completely different experience to freestyling into a void. And the plan includes plenty of formats that aren't talking-head, so you can build up to it.
Does this work for my industry?
Yes. The framework is industry-agnostic โ the pillars and scripts adapt to what you sell. It's been built for service businesses, product brands, coaches and creatives alike.
What if I fall behind on the 75 days?
You've got lifetime access and the plan is repeatable by design. Fall off in week three, pick it up in week six. Nothing expires and nothing shames you for it.
Is $497 worth it for a digital product?
Work it out on your own numbers. One extra client from better content covers it several times over โ and this isn't a one-off, it's a system you'll run for years. The alternative is another twelve months of posting into the void, and that costs a lot more than $497.
Be brave. Show up.
Post like you mean it.